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6:4 Structure for Easy Comparison

Relative Importance:

Relative Importance rating of 4 out of 5

Strength of Evidence:

Strength of Evidence rating of 4 out of 5

Document Type: Guideline


Topic:

Page Structure - General


Guideline:

Structure information so that it can be easily scanned and compared.


Comments:

Users should be able to compare two or more items without having to remember one while going to another page or another place on the same page to view a different item.


Sources:

  • Spool, J.M., Scanlon, T., Schroeder, W., Snyder, C., & DeAngelo, T. (1997). Web Site Usability: A Designer’s Guide. North Andover, MA: User Interface Engineering.
  • Tullis, T.S. (1981). An evaluation of alphanumeric, graphic and color information displays. Human Factors, 23, 541-550.
  • Williams, T.R. (2000). Guidelines for designing and evaluating the display of information on the Web. Technical Communication, 47(3), 383-396.

Good Example:

This page layout is structured to allow users to quickly scan and compare data.06_04_good_example

Related Resources: