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5:2 Show All Major Options on the Homepage

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5:2 Show All Major Options on the Homepage

Relative Importance:

Relative Importance rating of 5 out of 5

Strength of Evidence:

Strength of Evidence rating of 2 out of 5

Document Type: Guideline


Page Structure - Homepage


Present all major options on the homepage.


Users should not be required to click down to the second or third level to discover the full breadth of options on a Web site. Be selective about what is placed on the homepage, and make sure the options and links presented there are the most important ones on the site.


  • Farkas, D.K. & Farkas, J.B. (2000). Guidelines for designing web navigation. Technical Communication, 47(3), 341-358.
  • Koyani, S.J. (2001a, April). Cancer mortality maps and graphs Web site. National Cancer Institute, Communication Technologies Branch. Retrieved November 2005, from
  • Nielsen, J. & Tahir, M. (2002). Homepage Usability: 50 Sites Deconstructed. Indianapolis, IN: New Riders Publishing.
  • Nielsen, J. (2001b, July). Tagline blues: What’s the site about? Retrieved November 2005, from

Good Example:

All major topic areas and categories are presented at the homepage level.