10:11 Use Appropriate Text Link Lengths
Strength of Evidence:
Document Type: Guideline
Make text links long enough to be understood, but short enough to minimize wrapping.
A single word text link may not give enough information about the link's destination. A link that is several words may be difficult to read quickly, particularly if it wraps to another line. Generally, it is best if text links do not extend more than one line. However, one study found that when users scan prose text, links of nine to ten words elicit better performance than shorter or longer links. Keep in mind that it is not always possible to control how links will look to all users because browser settings and screen resolutions can vary.
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Related Usability Guidelines: