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6:10 Set Appropriate Page Lengths

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6:10 Set Appropriate Page Lengths

Relative Importance:

Relative Importance rating of 3 out of 5

Strength of Evidence:

Strength of Evidence rating of 3 out of 5

Document Type: Guideline


Page Structure - General


Make page-length decisions that support the primary use of the webpage.


Use shorter pages for landing pages and navigation pages, or any page that requires quick browsing. Use longer pages for uninterrupted reading, to match the structure of a paper document (e.g., news releases), or to make pages convenient to download and print.


  • Bernard, M., Baker, R., & Fernandez, M. (2002). Paging vs. scrolling: Looking for the best way to present search results. Usability News, 4.1. Retrieved November 2005, from
  • Evans, M. (1998). Web Design: An Empiricist’s Guide. Unpublished master’s thesis. Seattle: University of Washington. Retrieved May 2003, from
  • Lynch, P.J. & Horton, S. (2002). Web Style Guide (2nd Edition). New Haven, CO: Yale University Press. Retrieved November 2005, from

Good Example:

A shorter page is used for this navigation page so that most content is visible without scrolling. 06_10_good_example1This page is longer but the headers make it scannable.06_10_good_example2This page provides information that a user may read so a longer page is appropriate.06_10_good_example3

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