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6:4 Structure for Easy Comparison

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6:4 Structure for Easy Comparison

Relative Importance:

Relative Importance rating of 4 out of 5

Strength of Evidence:

Strength of Evidence rating of 4 out of 5

Document Type: Guideline


Page Structure - General


Structure information so that it can be easily scanned and compared.


Users should be able to compare two or more items without having to remember one while going to another page or another place on the same page to view a different item.


  • Spool, J.M., Scanlon, T., Schroeder, W., Snyder, C., & DeAngelo, T. (1997). Web Site Usability: A Designer’s Guide. North Andover, MA: User Interface Engineering.
  • Tullis, T.S. (1981). An evaluation of alphanumeric, graphic and color information displays. Human Factors, 23, 541-550.
  • Williams, T.R. (2000). Guidelines for designing and evaluating the display of information on the Web. Technical Communication, 47(3), 383-396.

Good Example:

This page layout is structured to allow users to quickly scan and compare data.06_04_good_example

Related Resources: