6:4 Structure for Easy Comparison
Strength of Evidence:
Document Type: Guideline
Page Structure - General
Structure information so that it can be easily scanned and compared.
Users should be able to compare two or more items without having to remember one while going to another page or another place on the same page to view a different item.
Spool, J.M., Scanlon, T., Schroeder, W., Snyder, C., & DeAngelo, T. (1997). Web Site Usability: A Designer’s Guide. North Andover, MA: User Interface Engineering.
Tullis, T.S. (1981). An evaluation of alphanumeric, graphic and color information displays. Human Factors, 23, 541-550.
Williams, T.R. (2000). Guidelines for designing and evaluating the display of information on the Web. Technical Communication, 47(3), 383-396.
Title: Pricing Tables: Examples And Best Practices
Description: Pricing tables play an important role for every company that offers products or services. They must be simple but at the same time clearly differentiate between features and prices of different products and services.
Title: The 3Cs of Critical Web Use: Collect, Compare, Choose
Description: According to a recent critical incident analysis, users' most important Web tasks involve collecting and comparing multiple pieces of information, usually so they can make a choice.
Title: Product Comparison
Description: This design pattern illustrates the typical approach to allowing users to make comparisons, for example in an online product catalog.