Strength of Evidence:
Document Type: Guideline
Page Structure - General
Put the most important items at the top center of the Web page to facilitate users' finding the information
Users generally look at the top center of a page first, scanning from left to right, and then begin systematically moving down the page. All critical content and navigation options should be toward the top of the page. Particularly on navigation pages, most major choices should be visible with no, or a minimum of, scrolling.
Related Usability Guidelines: