Strength of Evidence:
Document Type: Guideline
Page Structure General
Put important, clickable items in the same locations, and closer to the top of the page, where their location can be better estimated.
Users anticipate where items will appear on their screen. Positioning elements consistently on the website improves user’s task completion. Generally, users can anticipate the location of items near the top portion of the site better than those at the bottom portion.
Related Usability Guidelines: