5:6 Ensure the Homepage Looks like a Home Page
Strength of Evidence:
Document Type: Guideline
Page Structure - Homepage
Ensure that the homepage has the necessary characteristics to be easily perceived as a homepage.
It is important that pages 'lower' in a site are not confused with the homepage. Users have come to expect that certain actions are possible from the homepage. These actions include, among others, finding important links, accessing a site map or index, and conducting a search.
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- Masthead with tagline;
- Distinct and weighted category links listed in order of priority; and
- All major content categories are available.
The second and third tier pages use a less visually imposing masthead and specific content.
Related Usability Guidelines: