Strength of Evidence:
Document Type: Guideline
Page Structure - Homepage
Treat your homepage as the key to conveying the quality of your site.
In terms of conveying quality, the homepage is probably the most important page on a Web site. One study found that when asked to find high quality Web sites, about half of the time participants looked only at the homepage. You will not get a second chance to make a good first impression on a user.
Related Usability Guidelines: